The reality theatre

The Reality Theatre: Shopping in the Ludic Century

Allison Crank on the future of shopping in her Masters Thesis project, from June 2015: The thesis was both a research project which led into a design proposal. She researched the evolution of shopping, urbanism and architecture starting with the Greek agora, where public life arose from the boundaries of the marketplace, to the arcades of Paris, department stores, shopping malls and the experience economy. At the same time, she followed new emerging technologies, the rise of the Ludic Century and the gaming industry. She combined the research to bring people into the future, to a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine.