Thanks to Virtual Reality in a UPC pop-up store customers could ride the dragon in Zurich

Discovering new planets or dangerous sports without any risk – virtual reality (VR) enables these adventures thanks to computer generated video sequences or 360 degree camera shots.

A UPC pop-up store in cooperation with Samsung offered the VR experience from January 5th until February 25th 2017 at Europaallee in Zurich. Visitors had the chance to ride a dragon like Harry Potter, sitting on a Virtual-Reality-chair of Samsung. An ultimate experience in airy hights was offered due to the combination of VR glaces and simulated movements of the VR chair