Audi: Enter Sandbox


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Audi Sandbox is an in-store installation that lets you test-drive the new Audi Q5 in VR on a self-made track made out of sand. Continue reading Audi: Enter Sandbox

Virtual Reality – How To Design Virtual Spatial System


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A workshop by Pablo Dornhege at  the Berlin Summer University of the Arts.
The workshop conveys substantial knowledge about virtual reality and how it can be used as a design tool. Continue reading Virtual Reality – How To Design Virtual Spatial System

Barneys New York announces “Mantle”, a Virtual Reality Experience


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Barneys New York, the luxury specialty retailer, today announced its spring campaign, Mantle, a virtual reality experience with the Martha Graham Dance Company and Samsung Electronics America, Inc. The iconic New York institutions have joined forces to create a virtual reality short film that blends fashion, technology and contemporary dance, premiering in Barneys New York stores in exclusive designer looks straight from the runway. The experience can be viewed in Barneys New York stores with Gear VR powered by Oculus, through the Samsung VR app, and online at Barneys.com, on March 6.

https://www.barneys.com/category/editorial/videos/mantle/N-rq7117

Augmented Reality wird endlich praxisreif


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Thomas Hafen, on www.telecom-handel.de
“Der Einsatz von Datenbrillen beschleunigt Arbeitsprozesse und sorgt für höhere Produktivität.”
Continue reading Augmented Reality wird endlich praxisreif

Thanks to Virtual Reality in a UPC pop-up store customers could ride the dragon in Zurich


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Continue reading Thanks to Virtual Reality in a UPC pop-up store customers could ride the dragon in Zurich

Ferienziele mit Virtual-Reality Brillen entdecken


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“wir [bieten] euch ein wahres virtuelles Reiseerlebnis. In ausgewählten Hotelplan Filialen könnt ihr unsere neuen Virtual-Reality Brillen testen und Ferienziele bereits vor der Buchung auskundschaften.” Continue reading Ferienziele mit Virtual-Reality Brillen entdecken

Virtual Reality Trip nach Davos Klosters


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Passantinnen und Passanten der Europaallee in Zürich konnten die wundervolle Bergwelt von Davos Klosters mittels Virtual Reality erleben. Dabei nahmen sie in einem echten Sessellift Platz und wurden per Virtual Reality-Brille aus dem bewölkten Zürich in das sonnige Davos Klosters geführt. Continue reading Virtual Reality Trip nach Davos Klosters

The reality theatre


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http://allisoncrank.com/work/portfolio/the-reality-theatre-shopping-in-the-ludic-century/

Allison Crank on the future of shopping in her Masters Thesis project, from June 2015: The thesis was both a research project which led into a design proposal. She researched the evolution of shopping, urbanism and architecture starting with the Greek agora, where public life arose from the boundaries of the marketplace, to the arcades of Paris, department stores, shopping malls and the experience economy. At the same time, she followed new emerging technologies, the rise of the Ludic Century and the gaming industry. She combined the research to bring people into the future, to a new form of urbanism where distinct elements such as virtual architecture, the third place, the role of the customer/designer, and performance combine.

GAP tests new virtual dressing room


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Liz Nunan, GAP Inc. blogger on aDressed.gapinc.com Continue reading GAP tests new virtual dressing room