Audi: Enter Sandbox

Audi Sandbox is an in-store installation that lets you test-drive the new Audi Q5 in VR on a self-made track made out of sand.
The campaign takes the imagination behind its nostalgic namesake and grounds it virtual reality by turning a physical sandbox into a virtual playground. In the sandbox, you can create your own driving environment by moving sand to form lanes, jumps and mud pools. Your sandscape is then scanned by a depth-sensing camera and rendered into a 3D environment you can explore with the new Q5 in a VR driving simulator.

By Mediamonks Films /

The Making of “Enter Sandbox” by Audi from POL on Vimeo.